BRAND'S® Essence Of Chicken Awarded Grand Prize By The International Association Of Physiological Anthropology
BRAND’S® Essence of Chicken lauded for improving mental alertness
TOKYO, Japan, October 13, 2006 – Industry leader BRAND’S®, manufacturer of the famous BRAND’S® range of health supplements, is pleased to announce that it was awarded the lnternational Physiological Anthropology Design Award (IPADA) Grand Prize by the International Association of Physiological Anthropology (IAPA) for its efficacy and benefits to human mental alertness when consumed. The Award Panel has found that BRAND’S® Essence of Chicken enhances the mental alertness of consumers. BRAND’S® Essence of Chicken (BEC) is the first functional food-based product to be conferred this award.
IPADA corroborated the findings from the Kyushu University study on BRAND’S®, led by Professor Shigeki Watanuki from the Department of Physiological Anthropology. The study examined the mental performance of 24 male undergraduates and found that a single serving of BEC helped reduced stress levels and contributed to a relaxed mood at the same time, leading to better mental concentration and improved short-term memory. In addition, regular consumption of BEC taken over a two-week period showed that it helps to improve immunity and helps to alleviate task-induced stress. Hence, BEC could bring about the balance of mind and body.
The health benefits of BRAND’S® Essence of Chicken are well-documented in scientific and clinical studies published in 21 scientific papers and conducted at more than 10 universities. The findings demonstrate that consumption of BRAND’S® Essence of Chicken, formulated from the finest quality natural ingredients, is linked to an overall improvement in mental alertness and physical health which help consumers to stay sharp and effectively deal with the challenges of modern life.
Mr Hajime Nagai, Vice President, Research and Development, Cerebos Pacific Limited was present at the awards ceremony in Tokyo, Japan to receive the award on behalf of BRAND’S
The IPADA is awarded to companies that are dedicated to the development of products that improve the lives of individuals in today’s busy and competitive world. Winning submissions must demonstrate a sufficient degree of physio-anthropological approach, methodology, or evaluation in their conceptualisation, development process, or in the product itself. This award aims to encourage the future development of products that will contribute to the development of a comfortable and healthy living environment for all.